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Apple Special Event 12th September 2018

Home » News » Apple Special Event 12th September 2018


Here’s the latest product news that you need to know about from the Apple Event held on 12th September 2018 at the Steve Jobs Theatre in Cupertino, in a shortened form.

The Apple Watch Series 4

Apple Watch Series 4 Image copyright Apple

The Apple Watch Series 4 has been totally re-designed and re-engineered from the ground up.   Featuring a brand new larger display with more rounded corners the viewable screen is 30% bigger.  Apple’s new Watch Series 4 has less volume than the series 3 and is slightly thinner.  It also has a new watch face that is fully customisable featuring greater information than the previous one.  If you’re feeling stressed the new watch features the breathe app that can be activated by simply raising your wrist.

The digital crown now includes haptic feedback which allows you to feel the difference when you scroll between apps, mimicking a mechanical watch crown.  The speaker has been improved allowing for better sound and the microphone has been moved away from the speaker allowing for clearer calls.  The reverse of the Apple Watch Series 4 has been improved to allow for better cellular connection and better sound.

The Apple Watch Series 4 is powered by Apple’s new 64-bit dual-core S4 chip, giving two times faster performance.  It features better sensors that can sense motion eight times faster allowing the Apple Watch Series 4 to even detect falls from ladders and the like notifying emergency services of your accident if you cannot.

Apple Watch Series 4 ECG

The optical sensor with the improved OS can detect additional heart issues that the wearer may have, for example, low heart rate, irregular heartbeat etc alerting the wearer of any current heart problems that they may be experiencing without them actively knowing about it.

As well as the optical sensor the Watch also can take an Electrocardiogram (ECG) through its inbuilt electrical sensors on the back of the watch.  This is the first time that the public can conduct their own ECG study without any medical intervention and these features have been FDA approved!

Battery life is still measured at a fairly respectable 18 hours.

The Apple Watch Series 4 is available in a range of finishes including a brand new finish called Gold Stainless.  Earlier Apple Watch adopters will be happy in the knowledge that the older band colours and band styles are still compatible with the Apple Series 4 Watch.  The Nike version band has a new band with a reflective yarn weaved into it to aid in night-time running.

The prices for the Series 4 starts at £399 for non-cellular and £499 for the cellular version.

The Apple Watch Series 3 now starts at £279.

Finally, Watch OS5 will be available as a free update from September 17th 2018.

The iPhone XS and XS Max

Apple iPhone Xs Max

The announcement that everyone has been waiting for the iPhone XS and XS Max was unveiled.  Made out of a surgical steel with a gold finish, the back of the new iPhones have a better grade of glass and comes in the following colours Gold, Silver and Space Grey.  They are all now IP68 protected allowing for 2 metres of submersion in water, orange juice, tea and even beer!

The screen on the new iPhone XS is a Super Retina OLED 5.8″ 2.7million pixel display allowing for HDR movies and encompassing the latest Dolby Vision.  The screen features 60%  better dynamic range and now comes in two sizes – 5.8″ as well as the all-new 6.5″ True Tone OLED displays.  The larger one of the two is now called the iPhone 10s Max.  They all now feature wider Stereo sound for a better music, movie and game playing experience.

Apple iPhone X S Max Specs

FaceID has been improved with faster unlocks due to faster algorithms and Secure Enclave.  The new iPhones are now powered by the A12 Bionic 7nm chip which features an Apple-designed CPU with 6 cores and sitting next to this chip is Apple’s internally designed GPU which has 4 cores and is 50% faster than the A11 and has a better neural engine built into it with 8 cores processing up to 5 trillion operations per second.

Apps now can load up to 30% quicker due to the new chips and with up to 512gb of storage you can store a lot of those said apps and photos.

Apple Smart HDR Example

The camera, being the worlds most popular with images taken using the camera featured on Time magazine, is a new rear dual camera setup which has a 12mp wide-angle and  12mp telephoto camera lens.  The cameras on the front have also had their sensors improved making them 2 x faster.  The new iPhones have baked into them Smart HDR which is 4 frame buffer with additional interframes allowing for a perfect photo processed quickly by the new A12 Bionic chip.

iPhone XS and XS Max Cameras

Bokeh is also a greatly improved feature within the new camera setup plus there is the addition of a live depth of field which can be applied after you have taken the photo or video, ushering in a new era of photo and videography.  With the new iPhone XS and XS Max you can now record stereo sound when shooting video which is great for adding depth to filmmaking.

Battery life has been increased by 30minutes compared to the current iPhone 10 and the 10 S Max, with it’s much bigger battery, now has a 1.5 hours longer battery life over the current iPhone X.

The new iPhones also use Dual SIMS allowing for two numbers which is possible with one physical SIM and an electronic SIM know as an e-SIM.  China will benefit with their new iPhones 10S and 10S Max’s featuring a twin physical SIM card setup due to the fact that their mobile carriers do not support the new e-SIM standard.

Storage wise both the iPhone 10S and iPhone 10S Max will come in the following storage choices of 64gb, 256gb and 512gb variants.

Prices will be starting from £999 for the iPhone 10S, £1,099 for the iPhone 10s Max – open for pre-orders from 14th September and will be shipping 21st September 2018.

The iPhone X R


iPhone 10R iPhone XR

The all new iPhone 10R is made from high-grade aluminium and durable glass and is available in a range of colours including White, Black, Blue Coral, Yellow and Red.

The iPhone 10R features an advanced Liquid Retina LCD edge to edge display which is  6.1″ in size measuring 1.4 million pixels.  The screen features True Tone, Tap to Wake and all of the usual iPhone X UI features that everyone has come to know and love plus it has haptic touch instead of 3d touch.

The iPhone 10R also has FaceID like it’s bigger brothers, built into the front of the phone.

Inside the iPhone 10R, you will find the brand new A12 Bionic 7nm chip with it’s faster CPU, GPU and Neural Engine.

Apple iPhone 10R Camera

On the reverse, you will find a single 12mp wide-angle camera as per the 10S and 10S Max with optical stabilisation, true tone flash and will be able to utilise Portrait Mode utilising built-in intelligent OS software.  The camera setup will also allow for Bokeh mode and Depth Control just like the iPhone XS and XS Max plus it will come with Smart HDR.  The front camera is a true depth camera, just like the other newer iPhones.

iPhone 10R Spec iPhone XR Spec

Battery life is 1.5 hours more than the iPhone 8 Plus.

Storage wise the iPhone 10R will come in the following storage choices of 64gb, 128gb and 256gb variants.

Prices will start from £749 for the all-new iPhone 10R 64gb.  It will be available for pre-order 19th September and will be shipping from 26th October 2018.


macOS Mojave

This has been pencilled in for general release via the Apple Store on 24th September 2018.


If you’ve missed Apple’s Special Event you can watch it here.

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